How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 01:37
Price
Place
Processes
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
PS5's Brilliant New State of Play Breaks Records for Sony - Push Square
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Good marketing is doing this well.
Perception
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
The sun's poles have flipped. A spacecraft is watching what happens next. - Mashable